GREENSBORO, N.C., Dec. 5, 2012 – Honda Aircraft Company conducted “Operation Deep Appreciation” yesterday at its world headquarters in Greensboro, N.C. The company shipped 500 care packages to North Carolina-based troops on active duty in Afghanistan and Kuwait as part of the company-wide effort. Now in its fourth year, “Operation Deep Appreciation” offers Honda Aircraft associates the opportunity to express their support and gratitude for deployed United States servicemen and servicewomen during the holiday season.

“We strive to impact our communities and society in a positive way,” said Michimasa Fujino, Honda Aircraft Company’s president and chief executive officer. “Our associates enthusiastically support this project each year, and their participation reflects a deep thankfulness for the men and women serving in the U.S. military.”

“Operation Deep Appreciation” project organizers, many who are experts in logistics and engineering, developed an efficient process to construct hundreds of boxes in a matter of hours. The event is meticulously executed with more than 20 stations designated for each item arranged inside Honda Aircraft’s production facility. Associates visit station after station filling each care package with various items and topping each box’s contents with a personalized, handwritten note. The 500, 12-inch-by-12-inch-by-5-inch boxes contain socks, sundries, snacks, candy, holiday decorations and other items. The care packages are scheduled to arrive in time for Christmas. The costs for the packages are underwritten by Honda Aircraft Company. Honda Aircraft has shipped approximately 2,000 care packages to U.S. servicemen and servicewomen since conducting its first “Operation Deep Appreciation” effort in 2009.

About HondaJet
HondaJet is the world’s most advanced light business jet aircraft, with best-in-class advantages in performance, comfort, quality and efficiency. The HondaJet is the fastest, highest-flying, quietest, and most fuel efficient jet in its class. The HondaJet incorporates many technological innovations in aviation design, including the unique Over-The-Wing Engine Mount (OTWEM) configuration that dramatically improves performance and fuel efficiency by reducing aerodynamic drag. OTWEM design also reduces cabin sound, minimizes ground-detected noise, and allows for the roomiest cabin in class, the largest baggage capacity, and a fully serviceable private aft lavatory. The HondaJet is powered by two highly fuel-efficient GE Honda HF120 turbofan jet engines, and is equipped with the most sophisticated glass flight deck available in any light business jet, a Honda-customized Garmin® G3000 next-generation all-glass avionics system composed of three 14-inch landscape-format displays and dual touch-screen controllers. The HondaJet is Honda's first-ever commercial aircraft and lives up to the company's reputation for superior performance, efficiency, quality and value.

For more information, visit http://www.hondajet.com

Honda Aircraft Company
Honda Aircraft Company, a wholly owned subsidiary of American Honda Motor Company, Inc., was founded in 2006 though has its heritage in more than 20 years of ground-breaking aeronautical research and development. At Honda Aircraft’s world headquarters campus in North Carolina, the birthplace of aviation, the company’s associates work in more than 500,000 square feet of state-of-the-art R&D, Manufacturing and Administration Headquarter buildings to develop, produce, market and support the HondaJet with HondaJet dealers. The challenging spirit upon which Mr. Soichiro Honda founded Honda Motors is still alive today as Honda Aircraft fulfills one of Honda's long-standing dreams to advance human mobility skyward.

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